GRIPS CUSTOMERS & RESEARCH PARTNERS
HILAND, a joint venture between farmer-owned cooperatives Prairie Farms Dairy and Dairy Farmers of America, generated an average in-store product price of $43.63 during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue is heavily concentrated on homedepot.com, which accounted for 70.7% of total channel revenue, with Amazon and lowes.com representing 18.8% and 8.7% respectively. Average prices declined 30.9% over the overall period, while revenue dropped 40.8% since the start of the tracked timeframe. The product portfolio spans landscape materials and recreational equipment, with pricing ranging from $179.99 to $749.99 across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HILAND on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HILAND.
BY REVIEW COUNT
Across 79K ratings on 4 channels, HILAND averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.53
Price
$22K
Revenue
$38.66
Price
$7.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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