GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Honda generated an average product price of $75.56 across Amazon, Lowes.com, and HomeDepot.com during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Honda's retail revenue share at 82.4%, far outpacing Lowes.com at 10.7% and HomeDepot.com at 6.9%. Notably, Honda experienced strong momentum with revenue growing 8.7% over the tracked period. However, the brand's average price saw a significant decline of 18.7% during the same timeframe, suggesting a shift toward more affordable product purchases or increased promotional activity. Honda's top-performing products on Amazon were led by the EU2200i portable inverter generator, priced at approximately $1,002–$1,006, while Lowe's featured higher-ticket items like the EU3200IAN inverter generator at around $2,481.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Honda.
BY REVENUE
$1,002.20
Price
$2.16M
Revenue
$1,005.69
Price
$1.31M
Revenue
$1,199.86
Price
$559K
Revenue
$44.43
Price
$494K
Revenue
