GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Honda generated an average product price of $49.49 across three major retailers — Amazon, Lowes.com, and HomeDepot.com — during the period from January to May 2026. Amazon dominated Honda's revenue share at 82.8%, far outpacing Lowes.com at 11.8% and HomeDepot.com at 5.4%. Despite this strong retail presence, Honda's average price saw a notable decline of 20.1% over the tracked period, signaling increased discounting or a shift toward lower-priced product mix. Among Honda's top-selling products on Amazon, portable inverter generators like the EU2200i and EU3200i commanded premium price points ranging from approximately $1,018 to over $2,546. Overall, Honda's revenue grew 2.7% during the period, demonstrating steady demand even amid downward pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Honda on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 943K ratings on 3 channels, Honda averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 943K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,020.42
Price
$2.25M
Revenue
$1,070.36
Price
$1.25M
Revenue
$44.22
Price
$730K
Revenue
$2,585.78
Price
$486K
Revenue
$1,221.19
Price
$468K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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