GRIPS CUSTOMERS & RESEARCH PARTNERS
Honda (NYSE: HMC) demonstrated strong in-store performance across major online retail channels during the first eight months of 2026, according to Grips Intelligence data. The brand achieved an 11.5% revenue increase over the period, with Amazon commanding an overwhelming 82.0% revenue share compared to Lowe's (11.7%) and Home Depot (6.3%). Average product pricing climbed 9.6% throughout the period, reflecting increased consumer demand, while the most recent month showed a notable 6.5% price increase alongside 3.4% revenue growth. Top-performing products ranged significantly in price, from under $50 for maintenance items to over $2,700 for premium equipment. This diversified pricing strategy and dominant marketplace presence underscore Honda's strong competitive positioning in the retail channel landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 63% in Apr to 96% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 750K ratings on 3 channels, Honda averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 750K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,145.39
Price
$1.18M
Revenue
$47.27
Price
$877K
Revenue
$1,195.42
Price
$834K
Revenue
$1,294.04
Price
$313K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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