GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), TruFuel commands a dominant presence at Ace Hardware, which accounts for 65.0% of the brand's total revenue share across tracked retailers including Menards, Lowe's, Amazon, and Home Depot. Menards and Lowe's follow as the second and third largest channels, holding 15.4% and 13.5% revenue share respectively, while Amazon and Home Depot together represent just 6.1%. The brand's average product price during this period stood at $17.05. Notably, TruFuel experienced strong momentum with revenue growing 69.0% over the quarter, signaling rising demand across its retail footprint. This growth, paired with its highly concentrated retail distribution, positions TruFuel as a brand heavily reliant on the independent hardware channel for the bulk of its sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 69% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for TruFuel.
