GRIPS CUSTOMERS & RESEARCH PARTNERS
TruFuel, owned by Calumet Branded Products, LLC, a subsidiary of Calumet, Inc. (NASDAQ: CLMT), generated 77.3% of its in-store revenue through Ace Hardware and Lowe's during the first eight months of 2026, according to Grips Intelligence data. The brand maintained an average product price of $17.26 across tracked channels, though overall revenue declined 20.6% during the analysis period. Menards represented the third-largest channel at 19.5% revenue share, while Home Depot and Amazon combined for less than 3.4% of total sales. Despite the significant year-over-year revenue contraction, average pricing remained relatively stable with only a 0.9% increase since the start of the tracking window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TruFuel.
BY REVIEW COUNT
Across 359K ratings on 5 channels, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 359K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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