GRIPS CUSTOMERS & RESEARCH PARTNERS
Troy-Bilt, owned by Stanley Black & Decker (NYSE: SWK), dominates in-store retail with an average product price of $406.90 across tracked channels during the first eight months of 2026. The brand maintains a commanding 75.5% revenue share through Home Depot compared to Menards' 24.0%, with Home Depot featuring premium products priced above $2,000. According to Grips Intelligence data, Troy-Bilt experienced notable recent momentum in the final quarter, with prices increasing 9.8% month-over-month to an average of $372.60. However, the brand faced headwinds over the full tracked period, with overall revenue declining 9.7% and average prices dropping 5.3% since the beginning of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 53K ratings on 2 channels, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,377.21
Price
$3.48M
Revenue
$3,414.01
Price
$2.23M
Revenue
$3,498.47
Price
$1.96M
Revenue
$2,106.48
Price
$1.04M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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