GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, Troy-Bilt demonstrated strong momentum with revenue growing 129.0% over the tracked period across retailers including Home Depot and Menards. Home Depot dominated as the brand's primary retail channel, commanding 84.5% of total revenue share, while Menards accounted for 15.3%. The brand's average product price stood at $416.46, though pricing saw notable fluctuation with a 45.9% month-over-month increase in the latest period. Troy-Bilt's most premium offerings at Home Depot reached price points above $3,000, with the Mustang 54 in. Zero Turn Riding Lawn Mower topping out at $3,649.00. This significant revenue acceleration signals a strong seasonal ramp-up heading into the spring selling season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 129% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Troy-Bilt.
BY REVENUE
$3,459.66
Price
$1.06M
Revenue
$2,996.57
Price
$863K
Revenue
$3,299.00
Price
$805K
Revenue