GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Troy-Bilt generated the vast majority of its revenue through Home Depot, which accounted for 78.2% of sales, followed by Menards at 21.4%. The brand's average product price stood at $426.41, with pricing trending upward by 13.5% over the tracked period. Troy-Bilt experienced strong momentum during the spring season, with overall revenue growing 35.2% across the March to May 2026 timeframe. Home Depot's top-selling Troy-Bilt products skewed toward premium zero-turn and riding mowers priced between $2,193 and $3,498, while Menards carried more budget-friendly options. This retailer mix and rising price trend suggest Troy-Bilt is successfully leveraging seasonal demand and a two-pronged distribution strategy across key home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 52K ratings on 2 channels, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,421.87
Price
$2.17M
Revenue
$3,497.93
Price
$1.95M
Revenue
$3,330.78
Price
$1.69M
Revenue
$2,987.39
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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