GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Howard maintains an average product price of $19.89 across tracked retailers. Amazon dominates Howard's revenue distribution, commanding a 57.2% share, followed by acehardware.com at 24.5% and lowes.com at 17.6%. The brand demonstrated steady momentum with revenue growing 5.3% month-over-month in the most recent period tracked. Overall, Howard's revenue increased 2.4% across the full reporting window, signaling consistent consumer demand. This three-retailer distribution strategy positions Howard with a strong digital shelf presence anchored by Amazon while maintaining meaningful share at specialty and big-box home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 54% online and 46% offline. Online runs through 2 channels; offline through 2.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 623K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 623K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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