GRIPS CUSTOMERS & RESEARCH PARTNERS
IDesign, a brand of InterDesign Inc., generated strong in-store revenue momentum during the first eight months of 2026, with a 9.7% month-over-month increase in the most recent period tracked by Grips Intelligence. The brand maintains a heavily concentrated retail footprint, with Lowe's commanding 62.1% of revenue share, followed by Ace Hardware at 16.7% and Home Depot at 10.2%, according to data covering January through August 2026. Average product pricing increased 4.0% in the latest month and 3.5% overall, reaching $19.19 across the portfolio. Despite solid recent growth, year-to-date revenue expansion remained modest at 0.7%, suggesting seasonal strength in the recent quarter offset softer earlier performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IDesign.
BY REVENUE
IDesign sells 80% online and 20% offline. Online runs through 3 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 88K ratings on 5 channels, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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