GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, IDesign maintains a strong presence in the home and hardware retail landscape. Lowe's dominates as IDesign's leading retail partner, commanding 53.3% of the brand's total revenue share, followed by Ace Hardware at 18.3% and Home Depot at 12.4%. Amazon accounts for just 11.6% of IDesign's revenue, indicating the brand's strategy leans heavily toward traditional brick-and-mortar retail channels. The brand's average product price sits at $17.48, though pricing varies significantly by retailer, with Lowe's featuring higher-priced items averaging around $25–$35 compared to Menards where top products are priced below $19. Despite its broad retail footprint, IDesign experienced a notable 33.6% revenue decline over the tracked period, suggesting potential seasonal softening or shifting consumer demand worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IDesign.
BY REVENUE
IDesign sells 76% online and 24% offline. Online runs through 3 channels; offline through 3. Online share has moved from 51% in Jan to 80% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 96K ratings on 5 channels, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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