GRIPS CUSTOMERS & RESEARCH PARTNERS
iFLO, owned by private company Great Innovations, LLC, demonstrates heavy reliance on Amazon for in-store revenue generation, which accounts for 78.5% of total channel share according to Grips Intelligence data from January through August 2026. The brand maintains an average product price of $56.54, though pricing has declined 8.9% overall during the tracking period, with secondary distribution through Lowe's (16.4% share) and Home Depot (4.7% share) providing additional retail presence. Recent momentum shows mixed signals, with revenue growing 11.7% since the start of the data period but declining 10.6% in the most recent month tracked. Average pricing increased 1.6% month-over-month, suggesting selective price adjustments despite the longer-term downward trend. The brand's concentrated Amazon dependence indicates a need for diversification across retail channels to reduce vulnerability to platform-specific fluctuations.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for iFLO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for iFLO.
BY REVENUE
iFLO sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 30K ratings on 3 channels, iFLO averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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