iLive

iLive Market Overview

iLive, a brand of privately held Digital Products International, Inc., generated an average product price of $49.57 across in-store and online channels from January through August 2026, according to Grips Intelligence data. The brand's revenue distribution is heavily concentrated in home improvement retailers, with Home Depot commanding 36.9% of revenue share, followed by Lowe's at 26.8% and Menards at 25.3%, while Amazon and Ace Hardware account for just 6.1% and 4.8% respectively. Despite maintaining a presence across multiple major retail channels, iLive experienced significant headwinds during the tracked period, with overall revenue declining 36.5% since the beginning of the year. Average product pricing increased 9.6% in the most recent month measured, suggesting a potential shift toward higher-priced product offerings within the portfolio. The brand's reliance on traditional home improvement retail for nearly 89% of its revenue underscores its positioning within the DIY and home goods sector.