GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across five major retailers, Imperial maintains a strong retail presence with Lowe's commanding 66.1% of the brand's total revenue share. Ace Hardware follows as the second-largest channel at 19.9%, while Menards holds 8.1%, and Amazon and Home Depot account for a combined 5.9%. The brand's average product price sits at $16.50, though pricing has trended upward with a 4.3% increase over the tracked period. Despite this pricing growth, Imperial's overall revenue declined by 8.8% during the same window, suggesting volume softness across its retail footprint. This divergence between rising prices and falling revenue signals a potential shift in consumer demand worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Imperial.
BY REVENUE
Imperial sells 13% online and 87% offline. Online runs through 3 channels; offline through 3. Online share has moved from 5% in Jan to 19% in May.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 287K ratings on 5 channels, Imperial averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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