GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Imperial recorded an average product price of $15.54 across five major retailers during Q1 2026 (January–March), with overall revenue declining 2.3% over the period. Lowe's dominated Imperial's retail footprint, commanding a 62.6% revenue share, followed by Ace Hardware at 28.2%, making these two channels responsible for over 90% of the brand's total sales. Menards, Amazon, and Home Depot collectively accounted for the remaining 9.2% of revenue share, with Home Depot representing the smallest slice at just 1.2%. Average pricing saw a modest 0.5% month-over-month uptick toward the end of the quarter, though it still reflected a 2.8% decrease overall during the tracked period. These insights position Imperial as a brand heavily reliant on a concentrated retail distribution strategy, with Lowe's serving as its primary sales driver by a wide margin.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Imperial.
BY REVENUE
