GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Incase holds an average product price of $54.74. Amazon dominates as the leading retail channel, commanding 75.3% of Incase's revenue share, while Best Buy accounts for the remaining 23.8%. The brand has experienced a notable revenue decline of 36.1% over the tracked period, signaling potential challenges in maintaining sales momentum. Additionally, Incase's average price has decreased by 16.7%, suggesting increased discounting or a shift toward lower-priced product offerings. These trends indicate that Incase faces a competitive landscape where both pricing pressure and declining revenue warrant close monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Incase on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Incase.
BY REVENUE
Incase sells 73% online and 27% offline. Online runs through 2 channels; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Incase averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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