GRIPS CUSTOMERS & RESEARCH PARTNERS
SwissGear, owned by Victorinox AG subsidiary Wenger SA, demonstrates a heavily concentrated in-store distribution strategy with Amazon commanding 94.9% of revenue share as of August 2026, according to Grips Intelligence data covering January through August 2026. The brand's average product price stands at $141.13, though pricing has declined 3.2% over the tracked period, with the most recent month showing a sharper 5.1% price decrease. Revenue performance has faced headwinds, dropping 8.9% overall since the beginning of the year and declining 26.0% in the most recent month, signaling potential seasonal or market challenges. Top-performing products cluster around the Sion Softside Luggage line, with models priced between $130–$160, while the 1900 Scansmart Laptop Backpack offers a lower price point at approximately $93. Best Buy represents the only secondary channel at 4.1% of revenue share, underlining the brand's Amazon-dominant retail positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SwissGear on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SwissGear.
BY REVIEW COUNT
Across 4.68M ratings on 2 channels, SwissGear averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$160.00
Price
$963K
Revenue
$160.00
Price
$699K
Revenue
$160.00
Price
$439K
Revenue
$130.00
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
