GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thule generated the vast majority of its revenue through Amazon, which accounted for 90.2% of total revenue share between January and May 2026, with Best Buy capturing the remaining 9.8%. The brand's average product price stood at $182.74 across tracked retailers during this period. Thule experienced strong momentum in recent months, with overall revenue growing 36.0% and average price increasing 28.8% over the March to May 2026 trend period. Among Thule's top-performing products on Amazon, premium items like the Motion 3 Rooftop Box at $1,192.31 and the Urban Glide 3 Double Stroller at $999.95 highlight the brand's positioning in the higher-end segment. This combination of rising prices and accelerating revenue suggests growing consumer demand for Thule's premium offerings heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 87% online and 13% offline. Online runs through 1 channel; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 245K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 245K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$871.07
Price
$736K
Revenue
$999.95
Price
$307K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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