GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thule generated the vast majority of its revenue through Amazon, which accounted for 90.3% of total sales between January and March 2026, with Best Buy capturing the remaining 9.7%. The brand's average product price during this period stood at $187.28, though this represented a notable 19.1% decline in average pricing over the quarter. Thule's overall revenue experienced a significant downturn, dropping 49.2% across the tracked period at Amazon and Best Buy. The brand's product range across these two retailers spans a wide price spectrum, from laptop sleeves priced around $64 at Best Buy to premium rooftop cargo boxes listed at nearly $1,191 on Amazon. These trends suggest Thule faced considerable pricing and demand pressures in Q1 2026, making it a brand worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
$875.88
Price
$638K
Revenue
