GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insignia recorded a 10.7% revenue increase over the March–May 2026 period across Best Buy and Amazon. Best Buy dominates as the leading retail channel for Insignia, capturing 60.8% of total revenue share, while Amazon accounts for the remaining 39.2%. The brand's average product price saw a notable 30.9% overall increase during the same period, reaching $70.70 in the most recent month. Insignia's average product price for the January–May 2026 year-to-date period stands at $61.04, reflecting a diverse portfolio that ranges from sub-$300 items to products priced above $600. This upward momentum in both revenue and pricing signals strengthening demand and a potential shift toward higher-value purchases within the Insignia brand ecosystem.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 34% online and 66% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 33% in May.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 2.75M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$627.33
Price
$5.3M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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