GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insignia generated revenue across two major retailers between January and March 2026, with Best Buy commanding 56.4% of revenue share compared to Amazon's 43.6%. The brand's average product price stood at $60.42, though this represented a 12.6% decline over the tracked period. Month-over-month revenue showed a 5.9% uptick in the most recent month, but the overall quarter saw a significant 31.7% revenue drop. Average pricing also trended downward, falling 3.7% month-over-month, suggesting increased promotional activity or shifting product mix during Q1 2026. These insights, sourced from Grips Intelligence, highlight a challenging quarter for Insignia despite its strong dual-retailer distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
