GRIPS CUSTOMERS & RESEARCH PARTNERS
Insignia is Best Buy's private-label brand offering a wide range of affordable consumer electronics, home appliances, and accessories. Stock ticker: BBY. Grips Intelligence tracks their daily product sales on Amazon, Best Buy, Newegg, and Office Depot from November 2025 through January 2026. Insignia's revenue is entirely concentrated on Amazon, capturing 100.0% of the revenue share across these four key retailers during the monitored period. Average product pricing on Amazon sits at $180.36, reflecting Insignia's positioning as a value-oriented consumer electronics brand. Monthly revenue across the four retailers totaled $13.0M in November 2025, $11.8M in December 2025, and $8.9M in January 2026, showing a gradual seasonal decline.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
