GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy in January 2026, Sony demonstrated strong momentum with overall revenue growing 63.9% since November 2025, despite a modest 9.4% month-over-month dip from December 2025. Amazon dominated Sony's revenue split with a 56.4% share, while Best Buy captured 43.5%, though Best Buy's significantly higher average product price of $1,262.05 compared to Amazon's $209.66 reflects a stark difference in product mix between the two retailers. Sony's overall average product price climbed 49.4% since November 2025 to reach $328.39 in January, signaling a notable shift toward higher-value purchases. On Amazon, over-ear headphones led Sony's category mix at 37.3% of revenue share, with the WH-1000XM6 and WH-1000XM5 models ranking as the brand's top-selling products, while Best Buy's Sony revenue was heavily concentrated in projectors at 66.5%.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 64% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 49% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Sony on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sony.
BY REVENUE
$452.64
Price
$3.31M
Revenue
$327.65
Price
$2.93M
Revenue
$372.85
Price
$2.25M
Revenue
$142.87
Price
$2.04M
Revenue
