GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking 922 Samsung products across Amazon and Best Buy in January 2026, Samsung's online revenue saw a notable 23.1% month-over-month decline from December 2025, though overall revenue still grew 12.8% since November 2025, reflecting strong holiday-driven momentum. Best Buy narrowly leads Samsung's online revenue split with a 52.0% share compared to Amazon's 47.9%, but the two retailers show a stark pricing contrast, with Best Buy's average product price of $624.71 more than doubling Amazon's $245.08 average. This pricing gap is largely driven by Best Buy's heavy concentration in high-ticket appliance categories such as French door refrigerators, wall ovens, and ranges, while Amazon's Samsung sales skew toward cell phones, QLED TVs, and tablets. Samsung's overall average product price dropped 11.4% month-over-month to $358.18 in January 2026, suggesting a post-holiday normalization in pricing and product mix. The brand's diverse product portfolio, spanning over 90 categories across both retailers, underscores Samsung's wide-reaching e-commerce footprint heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Samsung on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Samsung.
BY REVENUE
$3,624.96
Price
$6.7M
Revenue
$2,685.72
Price
$6M
Revenue
