GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, International maintained an average product price of $32.49 across three major retailers tracked between January and May 2026. Menards.com dominated as the brand's leading retail channel, capturing 48.4% of total revenue share, followed by Amazon at 36.4% and Home Depot at 15.2%. Despite overall revenue growing 2.3% during the tracked period, the brand experienced a notable average price decline of 7.9%, suggesting a shift toward more competitively priced offerings. This pricing trend, combined with Menards.com's outsized share nearly equal to Amazon and Home Depot combined, highlights a concentrated retail distribution strategy worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for International.
BY REVENUE
International sells 35% online and 65% offline. Online runs through 2 channels; offline through 1.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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