Morton Salt

Morton Salt Market Overview

According to in-store data from Grips Intelligence, Morton Salt demonstrated strong momentum from January to May 2026 across tracked retailers, with revenue surging 43.2% over the observed period. The brand's average product price settled at $1.78, reflecting a modest 4.3% decrease in average price over the same timeframe. Menards.com dominated as the primary retail channel, commanding an overwhelming 99.1% share of Morton Salt's total revenue. Most recently, the brand recorded a notable 27.1% month-over-month revenue increase, signaling accelerating consumer demand. This combination of rising sales volume alongside slightly declining prices suggests Morton Salt is successfully driving unit growth through competitive pricing strategies.