According to in-store data from Grips Intelligence, Ironite generated the vast majority of its revenue through homedepot.com, which accounted for 92.0% of total revenue share between January and May 2026, with lowes.com trailing significantly at just 7.5%. The brand's average product price during this period stood at $105.16, though pricing showed a notable downward trend with a 52.5% overall decrease in average price over the tracked months. Revenue performance also faced headwinds, declining 33.5% over the same timeframe, signaling potential shifts in demand or competitive pressures. The heavy concentration of sales at a single retailer presents both a strength in channel dominance and a risk in terms of diversification. These insights, sourced from Grips Intelligence, suggest Ironite is navigating a challenging period across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 53% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 26K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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