GRIPS CUSTOMERS & RESEARCH PARTNERS
Ironite, owned by Central Garden & Pet (NASDAQ: CENT), demonstrates strong in-store performance with an average product price of $133.65 and an overall revenue growth of 64.8% since the beginning of 2026, according to data from Grips Intelligence. The brand's revenue is heavily concentrated on homedepot.com, which accounts for 93.5% of channel share, while lowes.com represents just 6.2%, highlighting a significant retail dependency. Average pricing has experienced substantial growth, increasing 107.9% overall since January 2026, though recent data shows a modest 15.8% monthly price decline. Most recently, revenue experienced a 14.8% dip in the latest tracked period, signaling potential market headwinds despite the year-to-date growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 108% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 30K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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