GRIPS CUSTOMERS & RESEARCH PARTNERS
JLab, owned by Noritsu Koki Co., Ltd. (TSE: 7744), demonstrated strong momentum during the first eight months of 2026, with in-store and online revenue surging 138.5% overall according to Grips Intelligence data. Amazon dominates the brand's channel mix with a commanding 71.3% revenue share, followed by Lowe's at 19.4%, while average product pricing increased 7.1% throughout the tracking period to reach $36.60. The brand's pricing strategy shows clear segmentation, with premium over-ear headphones like the JBuds Lux ANC commanding $75-$79 price points on Amazon, while budget-friendly true wireless options hover around $20-$25 across all channels. Best Buy and Office Depot represent smaller but important retail touchpoints, accounting for 6.0% and 3.3% of revenue respectively, with Office Depot carrying higher-priced SKUs that suggest channel-specific positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 153% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for JLab on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for JLab.
BY REVENUE
JLab sells 90% online and 10% offline. Online runs through 2 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 3.02M ratings on 4 channels, JLab averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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