GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Best Buy, Edifier demonstrates an overwhelming reliance on a single retail channel, with Amazon capturing 96.8% of the brand's total revenue share. The brand's average product price sits at $166.54, with a modest upward trend of 2.5% over the tracked period, suggesting a gradual shift toward higher-value offerings. Despite the rising prices, Edifier's overall revenue declined 8.8% during the same window, indicating that price increases may not be offsetting softening demand. Home Depot and Best Buy together account for just 2.5% of revenue, highlighting a significant opportunity for Edifier to diversify its retail distribution strategy. This heavy concentration on Amazon makes the brand particularly vulnerable to marketplace algorithm changes and competitive pressures on that single platform.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Edifier on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Edifier.
BY REVIEW COUNT
Across 487K ratings on 4 channels, Edifier averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 487K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$183.63
Price
$21K
Revenue
$499.43
Price
$18K
Revenue
$178.81
Price
$12K
Revenue
$192.24
Price
$7.7K
Revenue
$179.50
Price
$7.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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