GRIPS CUSTOMERS & RESEARCH PARTNERS
JW, owned by Marriott International (NASDAQ: MAR), generated in-store revenue across three primary channels during the first eight months of 2026, with Amazon commanding a dominant 78.4% share of total revenue. According to Grips Intelligence data covering January through August 2026, the brand faced headwinds with overall revenue declining 8.7% across the period, though average product pricing increased 4.2% to $10.56. Amazon's HOL-ee Roller dog toy puzzle ball variants emerged as top-performing products, with prices ranging from $9.53 to $18.95, while menards.com and lowes.com contributed 14.6% and 6.9% of revenue respectively. The concentration of sales on a single platform presents both opportunity and risk for the luxury brand's diversification strategy moving forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for JW on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for JW.
BY REVENUE
JW sells 77% online and 23% offline. Online runs through 1 channel; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 603K ratings on 3 channels, JW averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 603K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.95
Price
$58K
Revenue
$18.95
Price
$55K
Revenue
$9.42
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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