GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, North States generated the majority of its revenue through Amazon, which accounted for 55.0% of total revenue share between January and May 2026 across five tracked retailers including Menards, Ace Hardware, Home Depot, and Lowe's. Menards emerged as the second-largest channel for the brand, capturing a notable 30.9% revenue share during the same period. The brand's average product price stood at $18.52, reflecting a competitive pricing strategy across its retail footprint. Ace Hardware contributed 11.4% of revenue share, while Home Depot and Lowe's combined for less than 3%, suggesting significant room for growth in those channels. Overall, North States showed positive momentum with revenue growing 14.5% over the tracked period, signaling strengthening consumer demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 7% in Jan to 35% in May.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 74K ratings on 5 channels, North States averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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