GRIPS CUSTOMERS & RESEARCH PARTNERS
Squirrel X, owned by John B. Sanfilippo & Son, Inc. (NASDAQ: JBSS), generated in-store revenue predominantly through menards.com at 72.8% share during the January–August 2026 period, according to Grips Intelligence data. The brand experienced significant headwinds, with overall revenue declining 51.2% across the tracked timeframe and a sharper 33.5% drop in the most recent month. Average product pricing held relatively stable at $30.88, declining only 0.5% over the period, indicating that the revenue softness stems from volume rather than price pressure. Lowes.com captured the remaining 27.2% of revenue share, establishing a two-channel retail footprint for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Squirrel X on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Squirrel X.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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