GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Squirrel X generated the majority of its revenue through menards.com, which accounted for 75.9% of total revenue share between January and May 2026, with lowes.com capturing the remaining 24.1%. The brand experienced significant momentum during this period, with overall revenue growing an impressive 69.6% across the tracked timeframe. The average product price for Squirrel X sat at $31.91, reflecting a modest 1.0% decrease over the observed period. Despite the slight pricing decline, the brand's strong revenue growth across both Menards and Lowe's signals increasing consumer demand and expanding market presence. These trends suggest Squirrel X is effectively scaling its retail footprint while maintaining stable pricing across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 70% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Squirrel X on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Squirrel X.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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