GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, K-Flex generated the majority of its revenue through Lowe's, which accounted for 87.6% of total revenue share between January and March 2026, followed by Home Depot at 8.3% and Ace Hardware at 4.1%. The brand's average product price stood at $9.15 during the tracked period across these three major home improvement retailers. Notably, K-Flex experienced a 14.2% overall increase in average price, suggesting a shift toward higher-priced SKUs or strategic price adjustments. Despite this pricing growth, the brand saw a significant 48.9% decline in overall revenue during the same period, indicating potential volume challenges. K-Flex's heavy reliance on Lowe's as its dominant sales channel presents both a strength in retail partnership and a risk in terms of channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for K-Flex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for K-Flex.