GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March), Southland's revenue is overwhelmingly concentrated at Lowe's, which accounts for 99.1% of its retail revenue share. During this period, the brand experienced a significant revenue decline of 69.8%, signaling notable downward pressure on sales performance. Southland's average product price stood at $24.77, with pricing showing a modest 5.0% decrease over the quarter. Top-selling Southland products at Lowe's range in price from approximately $24 to $41, with the 3/4-in x 10-ft Galvanized Pipe commanding the highest average price at $40.29. This heavy single-retailer dependency combined with declining revenue trends suggests Southland faces both distribution and demand challenges heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 70% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Southland on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Southland.
BY REVENUE