GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Southland generated the vast majority of its revenue through lowes.com, which accounted for 98.9% of total revenue share between January and May 2026, with homedepot.com capturing just 1.1%. The brand's average product price during this period stood at $24.55, reflecting a slight overall decrease of 0.4% in average pricing over the tracked months. Notably, Southland demonstrated positive momentum with revenue growing 8.4% over the measured period, signaling healthy demand across its retail footprint. Top-selling products at Lowe's commanded higher average prices, with items like the 1-in x 10-ft Black Pipe averaging $41.63, compared to lower-priced fittings dominating the Home Depot assortment. This heavy concentration at a single retailer presents both a strength in partnership depth and a potential vulnerability worth monitoring for Southland's competitive positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Southland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Southland.
BY REVIEW COUNT
Across 347K ratings on 2 channels, Southland averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 347K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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