Truebro

Truebro Market Overview

Truebro, a brand of IPS Corporation, generated 90.2% of its in-store revenue through Menards.com and Lowe's.com during the first eight months of 2026, according to data from Grips Intelligence. The brand experienced a 12.7% year-to-date revenue decline across tracked channels from January through August 2026, though average product pricing increased 0.8% over the same period. Most recent data from June through August 2026 showed a 1.3% month-over-month revenue drop, even as average prices climbed 13.8% in the latest reporting period. With an average product price of $33.55, Truebro maintains significant presence in the major home improvement retail ecosystem, where Menards.com leads with 46.3% revenue share compared to Lowe's.com at 43.9%.