Truebro

Truebro Market Overview

According to in-store data from Grips Intelligence, Truebro generated its revenue across three major home improvement retailers between January and May 2026, with Lowe's commanding the largest share at 49.5%, followed closely by Menards at 41.3%, and Home Depot capturing just 9.2%. The brand's average product price during this period stood at $36.39, reflecting a competitive mid-range positioning in its category. Notably, Truebro's revenue distribution reveals a strong dependence on Lowe's and Menards, which together account for over 90% of total sales. The average price saw a 9.6% month-over-month increase in the most recent tracked period, suggesting a possible shift toward higher-priced SKUs or reduced promotional activity. Overall, Truebro's retail footprint remains heavily concentrated among the top two retailers, presenting both a strength in partnership depth and a potential risk in channel diversification.