GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Truebro generated revenue across three major home improvement retailers — Lowes, Menards, and Home Depot — during Q1 2026 (January–March). Lowes dominated as Truebro's leading retail partner, capturing 51.6% of total revenue share, followed by Menards at 36.5% and Home Depot at 11.9%. The brand's average product price during the period stood at $40.80, reflecting a 6.0% overall decrease in average pricing over the quarter. Truebro experienced a notable 47.3% decline in revenue across the tracked period, signaling potential seasonal softness or shifting demand dynamics. These insights, sourced from Grips Intelligence, highlight the brand's heavy reliance on Lowes as its primary revenue driver among tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Truebro.