GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon, Ace Hardware, and Lowe's from January to March 2026, More Birds demonstrated strong momentum with revenue growing 48.4% over the period. Menards led as the top retailer with a 35.8% revenue share, closely followed by Amazon at 33.1%, while Ace Hardware and Lowe's captured 17.2% and 13.7% respectively. The brand's average product price during this period stood at $14.18, reflecting a competitive pricing strategy across its retail footprint. Notably, the revenue distribution highlights a well-balanced multi-retailer presence, with no single channel exceeding 36% of total sales. This diversified retail strategy positions More Birds effectively across key home improvement and general merchandise channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 48% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for More Birds.
BY REVENUE
$17.29
Price
$64K
Revenue
$19.88
Price
$43K
Revenue
