GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Menards, Amazon, Lowe's, and Ace Hardware, More Birds demonstrates a notably diversified retail presence. Menards leads as the brand's top revenue-generating retailer, commanding a dominant 44.6% revenue share, followed by Amazon at 21.6%, Lowe's at 17.5%, and Ace Hardware at 16.3%. The brand has experienced impressive momentum, with revenue surging 131.7% over the tracked period. More Birds maintains an accessible average product price of $10.94, positioning it competitively within its category. This balanced multi-retailer distribution strategy, combined with strong revenue growth, suggests More Birds is effectively expanding its market footprint across key home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 135% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for More Birds.
BY REVENUE
More Birds sells 19% online and 81% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Jan to 15% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 280K ratings on 4 channels, More Birds averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 280K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.82
Price
$77K
Revenue
$18.29
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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