GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, LIBERTY SAFE generated the majority of its revenue through homedepot.com, which accounted for 73.0% of total revenue share between January and May 2026, followed by Amazon at 21.5% and acehardware.com at 5.5%. The brand's average product price during this period stood at $120.06, though pricing showed a notable downward trend with a 27.6% overall decrease observed across the tracked timeframe. Revenue performance also faced headwinds, declining 31.7% over the same period, suggesting potential shifts in consumer demand or competitive pressures. The heavy concentration of sales at homedepot.com highlights the brand's strong dependence on a single retail channel for the bulk of its revenue. These insights, sourced from Grips Intelligence, point to a challenging start to 2026 for LIBERTY SAFE across the three retailers tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 28% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVENUE
LIBERTY SAFE sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 5.6K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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