GRIPS CUSTOMERS & RESEARCH PARTNERS
Lodge, a privately held company owned by descendants of the founding Lodge family, demonstrates a highly concentrated in-store distribution strategy with Amazon commanding 94.2% of revenue share according to data from Grips Intelligence covering January through August 2026. The brand maintains a competitive average product price of $36.12 across tracked channels, with pricing growing 2.6% overall during the analysis period. Recent performance shows volatility, with revenue declining 11.2% in the most recent measured month despite modest 0.5% growth since the start of the year. The brand's portfolio spans multiple price tiers from budget options under $25 to premium offerings exceeding $85, with top performers including skillet sets and enameled Dutch ovens on Amazon and griddle products on alternative retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lodge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lodge.
BY REVIEW COUNT
Across 11M ratings on 3 channels, Lodge averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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