GRIPS CUSTOMERS & RESEARCH PARTNERS
Tovolo, a brand of privately held Dayglow, LLC, demonstrated strong in-store performance from January through August 2026, with overall revenue growing 12.1% across the tracked period according to Grips Intelligence. Amazon dominates the brand's channel mix at 90.5% of revenue share, while Home Depot and Lowe's account for 8.0% and 1.1% respectively. Average product pricing increased 6.8% over the period, reaching $13.53, signaling successful price optimization strategy. Recent momentum remains solid, with revenue climbing 8.5% in the most recent month tracked and average prices climbing 4.3% versus the previous month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tovolo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tovolo.
BY REVIEW COUNT
Across 3.69M ratings on 3 channels, Tovolo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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