GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, T-fal demonstrates a highly concentrated retail strategy with Amazon commanding 99.1% of the brand's revenue share. The brand's average product price sits at $92.06, though its premium cookware sets like the Ultimate Hard Anodized 17-Piece Set command prices as high as $255.55 on Amazon. Notably, T-fal has experienced a significant revenue decline of 26.0% over the tracked timeseries period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing has remained relatively stable with only a modest 1.9% increase over the same period. This pricing resilience amid falling revenue suggests T-fal is holding firm on its value positioning rather than resorting to aggressive discounting strategies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for T-fal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for T-fal.
BY REVIEW COUNT
Across 3.17M ratings on 2 channels, T-fal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.97
Price
$1.61M
Revenue
$169.99
Price
$1.22M
Revenue
$220.12
Price
$485K
Revenue
$130.78
Price
$483K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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