GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magic generated an average product price of $21.30 across three tracked retailers — Amazon, Lowes.com, and Menards.com — between January and May 2026. Amazon dominated Magic's revenue share at 92.3%, making it the brand's primary sales channel by a wide margin. Lowes.com accounted for 6.0% of revenue share, followed by Menards.com at just 1.2%. Despite strong retailer concentration, Magic experienced an 11.8% decline in overall revenue during the tracked period. Average pricing saw a modest 3.8% increase over the same timeframe, suggesting a shift toward higher-priced product sales even as total revenue contracted.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magic on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Magic.
BY REVENUE
Magic sells 92% online and 8% offline. Online runs through 1 channel; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 488K ratings on 3 channels, Magic averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 488K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.99
Price
$1.89M
Revenue
$21.72
Price
$586K
Revenue
$104.37
Price
$356K
Revenue
$8.89
Price
$247K
Revenue
$98.33
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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