GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes, Menards, Home Depot, and Ace Hardware from January to March 2026, Magic demonstrated strong momentum with revenue growing 28.2% over the quarter. The brand's online revenue is nearly evenly split between Amazon (44.3%) and Lowes.com (43.8%), which together account for approximately 88% of total tracked revenue. Magic maintains an accessible average product price of $11.17, which saw a modest 3.0% increase over the quarter. Menards.com holds the third-largest share at 7.8%, while Home Depot and Ace Hardware combine for just over 4% of revenue. This competitive distribution landscape highlights Magic's concentrated retailer strategy anchored by two dominant sales channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Magic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic.
BY REVENUE
$15.82
Price
$35K
Revenue
