Magic

Magic Market Overview

Magic's in-store and online performance across the analyzed period (January–August 2026) reveals a brand with heavily concentrated distribution, as Amazon accounts for 84.3% of revenue share while Lowe's and Menards represent minor channels at 12.5% and 2.2% respectively, according to Grips Intelligence. The portfolio spans diverse product categories from cleaning supplies to automotive accessories, with average product pricing of $16.59, though this has declined 6.7% over the measurement period. Recent monthly trends show modest headwinds, with revenue dropping 0.9% in the most recent month measured, while average prices fell 1.5% month-over-month. Despite these near-term declines, Magic achieved 11.5% year-to-date revenue growth since the start of the analysis window, indicating underlying strength in core channels.