GRIPS CUSTOMERS & RESEARCH PARTNERS
Mallory, a division of Hopkins Manufacturing Corporation (acquired by First Brands Group in 2023), generated in-store and online sales data from January through August 2026, according to Grips Intelligence. Amazon dominates the brand's channel mix with 90.6% of revenue share, while acehardware.com accounts for 9.1%. Despite a 13.8% month-over-month increase in average product price to $14.73, overall revenue declined 44.7% during the tracked period, reflecting significant headwinds in the market. The brand's average product price of $13.37 increased 19.4% year-to-date, suggesting a strategic shift toward higher-priced offerings even as volumes contracted substantially.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 88% online and 12% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Apr to 5% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 47K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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