GRIPS CUSTOMERS & RESEARCH PARTNERS
STA-BIL, owned by privately held Gold Eagle Co., demonstrates strong online retail presence with Amazon commanding 53.7% of revenue share across tracked in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand maintains an average product price of $11.54, with secondary channels acehardware.com, lowes.com, and menards.com contributing 17.9%, 14.9%, and 13.5% of revenue respectively. Overall revenue declined 3.9% during the analysis period, though average pricing remained relatively stable with a modest 0.5% increase year-to-date. The performance data spans January 1 through August 31, 2026 across all major retail partners tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for STA-BIL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STA-BIL.
BY REVENUE
STA-BIL sells 68% online and 32% offline. Online runs through 2 channels; offline through 3. Online share has moved from 12% in Apr to 71% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 1.27M ratings on 4 channels, STA-BIL averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.11
Price
$380K
Revenue
$24.21
Price
$343K
Revenue
$9.49
Price
$324K
Revenue
$12.48
Price
$230K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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