GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, STA-BIL generated an average product price of $11.33 across tracked retailers between January and May 2026. Amazon dominated as the leading sales channel, capturing 50.6% of STA-BIL's total revenue share, followed by acehardware.com at 24.9%, menards.com at 13.1%, and lowes.com at 11.3%. The brand experienced strong momentum with revenue growing 33.1% over the tracked period, signaling increasing consumer demand. Notably, despite this revenue surge, STA-BIL's average price decreased 3.7% over the same timeframe, suggesting that volume growth rather than price increases drove the brand's topline expansion. This combination of rising revenue and stable-to-declining pricing positions STA-BIL competitively across major home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for STA-BIL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STA-BIL.
BY REVENUE
STA-BIL sells 50% online and 50% offline. Online runs through 2 channels; offline through 3.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 720K ratings on 4 channels, STA-BIL averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 720K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.25
Price
$282K
Revenue
$24.90
Price
$198K
Revenue
$24.06
Price
$69K
Revenue
$5.49
Price
$35K
Revenue
$17.14
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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