GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Deka generated revenue across three major retailers between January and May 2026, with acehardware.com leading at 46.4% revenue share, followed closely by Amazon (26.7%) and menards.com (26.6%). The brand's average product price stood at $16.01 during this period. Notably, Deka experienced strong overall revenue growth of 38.3%, signaling increasing consumer demand across its tracked retail channels. Average pricing also climbed 31.7% over the observed trend period, suggesting a shift toward higher-value product sales or strategic price adjustments. This balanced multi-retailer distribution, combined with robust revenue momentum, positions Deka as a brand with a diversified and growing retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 47% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 25% online and 75% offline. Online runs through 2 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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