GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MATADOR generated the majority of its revenue through Amazon, which accounted for 66.7% of total revenue share from January to May 2026, followed by homedepot.com at 29.6% and acehardware.com at 3.6%. The brand's average product price stood at $24.56 across all tracked retailers during this period. Notably, MATADOR's average price increased by 20.8% over the March to May 2026 timeframe, suggesting a shift toward higher-priced product sales or pricing adjustments. However, overall revenue dropped 17.9% during the same period, indicating that the rising prices may be impacting sales volume. Amazon's dominant share highlights the platform as MATADOR's primary revenue driver across the three retailers tracked by Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVIEW COUNT
Across 16K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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