GRIPS CUSTOMERS & RESEARCH PARTNERS
Maverick, owned by Imperial Brands plc (LSE: IMB), demonstrated strong in-store performance across the tracked period from January through August 2026, with revenue growing 11.4% overall according to data from Grips Intelligence. Amazon dominates the channel mix with 75.7% of revenue share, while Ace Hardware and Lowe's account for 22.8% and 1.4% respectively. The brand experienced a notable 16.4% month-over-month revenue surge in the most recent tracked period, though average pricing declined significantly by 42.1% since the start of the data window, suggesting aggressive promotional activity. The average product price across the portfolio stands at $25.41, reflecting a diverse product range competing in multiple categories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 60% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maverick on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Maverick.
BY REVENUE
Maverick sells 71% online and 29% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Apr to 84% in Aug.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 62K ratings on 3 channels, Maverick averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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