GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and acehardware.com, Maverick demonstrates a heavily consolidated retail footprint, with Amazon commanding 88.2% of total revenue share. The brand's average product price stands at $16.00, though pricing has shown significant upward momentum with a 73.5% increase over the tracked period. Maverick's average price reached $28.30 in the most recent month, reflecting an 18.3% month-over-month jump. Despite this pricing strength, overall revenue declined 26.4% across the measured timeframe, suggesting potential volume trade-offs as prices rose. Acehardware.com accounts for the remaining 11.6% of revenue share, indicating limited retail diversification for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 77% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Maverick on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Maverick.
BY REVENUE
Maverick sells 82% online and 18% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 73% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 65K ratings on 2 channels, Maverick averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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