GRIPS CUSTOMERS & RESEARCH PARTNERS
MEATER, owned by Traeger, Inc. (NYSE: COOK), demonstrates a heavily concentrated in-store retail distribution model, with Amazon commanding 94.3% of revenue share during the January-August 2026 period. According to Grips Intelligence data, the brand's average product price stands at $126.34, though the most recent period shows price increases of 4.6% month-over-month alongside a significant 37.2% revenue decline. Overall pricing has trended upward by 7.6% since the beginning of the tracked period, suggesting a premium positioning strategy despite recent revenue headwinds. The brand's reliance on a single dominant channel, combined with volatile monthly performance, indicates potential market challenges that warrant close monitoring across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MEATER on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MEATER.
BY REVENUE
MEATER sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 480K ratings on 2 channels, MEATER averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 480K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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