GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Metra maintains a nearly even revenue split between its two tracked retailers, with Amazon holding a 50.6% share and Best Buy close behind at 48.9%. The brand's average product price sits at $17.24, though this figure has seen a 3.1% decline over the tracked period. Interestingly, there is a significant pricing gap between retailers, with Metra's top-selling products on Best Buy averaging between $69.99 and $129.99, while Amazon's best sellers cluster in the $10–$20 range. The most recent month showed positive momentum, with revenue growing 5.9% compared to the prior month. This tight two-retailer dynamic and contrasting price positioning suggest Metra leverages distinct product strategies across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Metra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Metra.
BY REVENUE
Metra sells 48% online and 52% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 59% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.05M ratings on 2 channels, Metra averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$114K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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