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Metra Electronics, a privately held, family-owned company, generated in-store and online revenue split nearly evenly between Amazon (54.4%) and Best Buy (45.4%) during the first eight months of 2026, according to Gr972 Intelligence. The brand's average product price stood at $16.92, though overall pricing declined 5.7% since the start of the year, while the most recent period saw a modest 0.4% price increase. Revenue performance weakened significantly over the tracking period, dropping 9.9% year-to-date with a 3.7% decline in the most recent month. Best Buy skewed toward higher-priced items, with back-up cameras and amplifier kits ranging from $69.99 to $129.99, while Amazon featured more affordably priced installation kits and wiring harnesses under $20.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Metra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Metra.
BY REVENUE
Metra sells 52% online and 48% offline. Online runs through 1 channel; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1.08M ratings on 2 channels, Metra averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.08M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$82K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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