GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked by Grips Intelligence from January through August 2026, Midea (SZSE: 000333) experienced significant headwinds with overall revenue declining 12.6% during the period. Amazon dominates the brand's channel mix at 68.6% of revenue share, followed distantly by Lowe's at 20.8%, while average product pricing decreased 9.3% year-to-date to $285.86. The most recent month-over-month performance shows steeper declines, with revenue dropping 17.2% and average prices falling 3.3%, signaling accelerating competitive pressure. Despite these challenges, Midea maintains a diversified product portfolio spanning climate control and kitchen appliances across major online retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Midea on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Midea.
BY REVENUE
Midea sells 76% online and 24% offline. Online runs through 3 channels; offline through 2. Online share has moved from 30% in Apr to 82% in Aug.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 898K ratings on 4 channels, Midea averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 898K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$406.10
Price
$337K
Revenue
$371.79
Price
$223K
Revenue
$599.00
Price
$135K
Revenue
$473.06
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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