GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Midea generated an average product price of $280.04 across Amazon, Lowes, Menards, and Home Depot between January and May 2026. Amazon dominated as Midea's leading retail channel, capturing a commanding 68.4% of total revenue share, followed by Lowes at 22.0%. The brand experienced impressive growth during the tracked period, with overall revenue surging 104.6%, signaling strong consumer demand and expanding market presence. Average prices also trended upward, rising 5.6% over the period, reflecting either a shift toward premium offerings or strengthened pricing power. Menards and Home Depot accounted for a combined 8.9% of revenue share, suggesting significant opportunities for Midea to expand its footprint across these home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Midea on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Midea.
BY REVENUE
Midea sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 41% in Jan to 74% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 852K ratings on 4 channels, Midea averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 852K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$407.95
Price
$396K
Revenue
$370.91
Price
$117K
Revenue
$488.89
Price
$76K
Revenue
$630.00
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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