GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miele generated an average product price of $103.47 across tracked retailers between January and May 2026, with Amazon dominating at 90.0% of revenue share followed by Best Buy at 9.5%. However, the brand experienced a notable revenue decline of 13.8% over the tracked timeseries period, accompanied by a 12.9% drop in average price. Despite the downward trend, Miele's most recent month showed signs of stabilization with revenue growing 1.6% and average price holding nearly flat at a 0.2% increase. These dynamics suggest increased promotional activity or a shifting product mix toward lower-priced items such as accessories and consumables, which represent key listings on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Miele on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Miele.
BY REVENUE
Miele sells 87% online and 13% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Jan to 95% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 845K ratings on 2 channels, Miele averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 845K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$387.07
Price
$2.84M
Revenue
$599.00
Price
$1.94M
Revenue
$25.40
Price
$1.19M
Revenue
$113.99
Price
$499K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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