GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Amazon, OMNIFilter demonstrates a highly concentrated retail footprint, with Menards commanding a dominant 91.3% share of the brand's revenue. The brand's average product price during this period stood at $16.84, though pricing showed a notable 6.8% overall decline across the tracked months. Revenue experienced a 9.4% drop over the reporting window, signaling potential softening demand or shifting competitive dynamics. Despite this, OMNIFilter's near-exclusive presence at Menards highlights a strong regional retail partnership that differentiates it from more broadly distributed competitors.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OMNIFilter on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OMNIFilter.
BY REVENUE
OMNIFilter sells 7% online and 93% offline. Online runs through 1 channel; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 18K ratings on 2 channels, OMNIFilter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.92
Price
$709K
Revenue
$24.54
Price
$678K
Revenue
$15.92
Price
$372K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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