GRIPS CUSTOMERS & RESEARCH PARTNERS
myCharge, a brand of RFA Brands LLC, demonstrates heavy Amazon dependence with 91.5% of revenue share concentrated on the platform according to Grips Intelligence in-store data from January through August 2026. The brand maintains an average product price of $49.90, though pricing has increased 9.7% overall during the tracked period while the most recent month saw a modest 3.9% price decline to $56.54. Recent performance shows concerning momentum, with revenue dropping 38.9% in the latest month and declining 14.6% cumulatively since the beginning of the year. Best Buy represents the only secondary channel at 8.5% of revenue share, highlighting myCharge's limited retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for myCharge on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for myCharge.
BY REVENUE
myCharge sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 94% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 5.4K ratings on 2 channels, myCharge averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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