GRIPS CUSTOMERS & RESEARCH PARTNERS
OnePlus, a subsidiary of OPPO under Guangdong OPlus Holdings, demonstrated strong in-store performance during the first eight months of 2026, with average product pricing reaching $434.50. The brand experienced robust revenue growth of 81.8% in its most recent month tracked (June-August 2026), though year-to-date expansion remained more measured at 5.5% according to Grips Intelligence data. Average pricing showed significant upward momentum, climbing 71.7% since the beginning of the measurement period, reflecting a strategic shift toward premium positioning. Amazon represented the dominant offline retail channel, capturing 99.0% of revenue share during this timeframe. This pricing escalation combined with month-over-month growth momentum suggests OnePlus is successfully executing a premium brand strategy in brick-and-mortar channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 70% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OnePlus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OnePlus.
BY REVIEW COUNT
Across 3.46K ratings on 1 channel, OnePlus averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 3.46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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