GRIPS CUSTOMERS & RESEARCH PARTNERS
Native Union, owned by private holding company Forme Standard SAS, showed an even split between Amazon and Best Buy for in-store revenue share during the first eight months of 2026, according to Grips Intelligence data. The brand experienced a significant 28.3% overall revenue decline across the tracked period, though average product pricing increased 14.8%, reaching $33.27 by mid-2026. Despite the downward revenue trajectory, the brand maintained pricing discipline with a 7.0% month-over-month price increase in the most recent quarter. The reliance on just two major retail channels highlights Native Union's concentrated distribution strategy within the premium consumer electronics space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Native Union.
BY REVENUE
Native Union sells 51% online and 49% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 73% in Aug.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 32K ratings on 2 channels, Native Union averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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