Native Union

Native Union Market Overview

According to in-store data from Grips Intelligence covering January through March 2026 across Best Buy and Amazon, Native Union posted an average product price of $36.19 during the quarter. Best Buy narrowly led as the top retailer with 51.4% of revenue share, while Amazon captured the remaining 48.6%, reflecting a nearly even split between the two channels. The brand experienced a notable revenue decline of 33.1% over the tracked period, signaling potential headwinds in consumer demand. Average pricing also softened during the quarter, dropping 4.2% overall, which may suggest increased promotional activity or a shift in product mix toward lower-priced items. These trends point to a challenging Q1 for Native Union, making pricing strategy and retail channel optimization key areas to watch going forward.