GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Native Union generated an average product price of $35.18 across tracked retailers between January and May 2026. Revenue was split nearly evenly between Best Buy and Amazon, with Best Buy holding a slight edge at 51.9% compared to Amazon's 48.1%. However, the brand experienced a notable revenue decline of 39.1% over the recent trend period, signaling potential headwinds in consumer demand. Additionally, average pricing dropped 17.8% over the same window, suggesting increased discounting or a shift toward lower-priced product mix. These trends indicate that Native Union may be facing growing competitive pressure in the premium tech accessories space heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Native Union.
BY REVENUE
Native Union sells 40% online and 60% offline. Online runs through 1 channel; offline through 1.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 38K ratings on 2 channels, Native Union averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$25K
Revenue
$39.99
Price
$9.7K
Revenue
$39.99
Price
$8.3K
Revenue
$39.99
Price
$7.5K
Revenue
$79.99
Price
$5.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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