GRIPS CUSTOMERS & RESEARCH PARTNERS
Nature's Way, owned by private German pharmaceutical company Schwabe Group, demonstrates heavily concentrated in-store retail performance with Amazon commanding 96.8% of revenue share across tracked channels during the January-August 2026 period. The brand's average product price stands at $16.03, though recent trends show concerning momentum with overall revenue declining 10.4% from earlier in the year and average pricing down 1.0% over the same timeframe. According to Grips Intelligence data, Amazon maintains near-total dominance of Nature's Way's online presence, with Lowe's and Menards representing marginal secondary channels at 1.4% and 1.0% revenue share respectively. The most recent quarterly performance (June-August 2026) reflects continued pressure, with revenue dropping 7.8% month-over-month and average prices declining 0.6% in the same period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Nature's Way.
BY REVIEW COUNT
Across 4.49M ratings on 3 channels, Nature's Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.40
Price
$1.67M
Revenue
$25.45
Price
$1.21M
Revenue
$13.97
Price
$1.01M
Revenue
$16.47
Price
$550K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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