GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across five tracked retailers, Niagara holds a dominant revenue share at Lowes.com, which accounts for 67.2% of its total revenue. Office Depot follows as the second-largest channel at 20.9%, with Amazon contributing 8.8%, while Menards.com and HomeDepot.com together represent less than 3% of revenue share. The brand's average product price during this period stood at $7.89, reflecting a modest 1.9% overall price increase across the quarter. Notably, Niagara's heavy concentration at a single retailer presents both a strength in channel partnership and a potential vulnerability in diversification. These insights underscore how Niagara's retail distribution strategy remains heavily weighted toward home improvement channels rather than broad e-commerce or office supply platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Niagara.
