GRIPS CUSTOMERS & RESEARCH PARTNERS
Niu Technologies (NASDAQ: NIU) demonstrates strong in-store momentum with revenue growth of 18.1% year-to-date through August 2026, according to data from Grips Intelligence. Amazon dominates the channel mix with 68.2% of revenue share, while Best Buy accounts for 31.7%, reflecting a dual-channel retail strategy. Average product pricing has increased 7.8% over the period, reaching $372.28, with recent months showing accelerating price gains of 10.4% in the latest tracked period. The brand's pricing trajectory and revenue expansion suggest strengthening market positioning despite a concentrated distribution footprint across two major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Niu.
BY REVENUE
Niu sells 66% online and 34% offline. Online runs through 1 channel; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 2.2K ratings on 2 channels, Niu averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 2.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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