GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Niu maintained an average product price of $369.77. Amazon dominated as the brand's primary retail channel, capturing 74.8% of total revenue share, while Best Buy accounted for the remaining 25.2%. Notably, Niu experienced significant momentum with revenue growing 52.0% over the tracked period. The brand's average price saw a 10.2% overall decrease during this timeframe, suggesting a strategic shift toward more accessible price points. This combination of strong revenue growth and declining average prices indicates Niu is successfully expanding its market reach across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Niu.
BY REVENUE
Niu sells 72% online and 28% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 77% in May.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 2.54K ratings on 2 channels, Niu averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 2.54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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