GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Niu generated an average product price of $407.30 across tracked retailers between January and March 2026. Amazon dominated Niu's revenue share at 66.0%, with Best Buy accounting for the remaining 34.0% during this period. Notably, the brand experienced a significant revenue decline of 25.6% over the tracked quarter. Average pricing also trended downward, decreasing 6.7% across the data period to $387.75. These shifts suggest increasing pricing pressure for Niu across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Niu.
