GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Norton maintains a strong retail presence with an average product price of $17.17. Lowe's dominates as Norton's primary sales channel, commanding a substantial 68.9% of the brand's total revenue share, far outpacing Amazon at 14.9% and Ace Hardware at 7.3%. The brand's retail footprint spans a diverse mix of home improvement and general merchandise channels, with Menards (5.4%) and Office Depot (3.1%) rounding out the top five tracked retailers. Norton's product range varies significantly by retailer, with top-listed items at Lowe's reaching prices as high as $178.02 for diamond saw blades, while Menards carries entry-level options starting under $5.00. This wide pricing spectrum highlights Norton's strategy of catering to both professional and DIY consumer segments across its retail distribution network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 14% online and 86% offline. Online runs through 3 channels; offline through 4.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 184K ratings on 5 channels, Norton averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 184K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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