GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gator generated revenue across four major retailers — Lowes, Amazon, Ace Hardware, and Menards — during the January to May 2026 period. Lowes dominated as Gator's top retail channel, capturing 47.3% of total revenue share, followed by Amazon at 36.9%, making these two retailers responsible for over 84% of the brand's sales. The brand's average product price stood at $9.94, though pricing saw a notable 10.1% increase over the tracked period from March to May 2026. Despite rising prices, Gator experienced a slight overall revenue decline of 1.8% during the same timeframe, suggesting potential volume sensitivity to price changes. Ace Hardware and Menards accounted for the remaining 15.7% of revenue share, indicating a highly concentrated retail distribution strategy for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.02M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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